India‘s Test captain and arguably world’s best batsman across all three formats, Virat Kohli, has been named as ‘Third Most Marketable Sportsperson‘ in the world ahead of football superstar Lionel Messi, world No 1 tennis player Novak Djokovic in a latest survey published by magazine ‘SportsPro‘.
According to SportsPro, which does extensive research on business of sports, the criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer. The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
Virat Kohli is in red-hot form in IPL 2016. Kohli has smashed 2 centuries in the tournament and he is also the leading run scorer in the tournament. Kohli has been scoring runs consistently for India at the international level, across all three formats. Kohli is also the most “demanded” celebrity in India, as far as brand endorsements are concerned.