The Coronavirus pandemic has led to the suspension of many cricket tournaments and leagues around the world. The pandemic has also led to major cricket boards suffering losses because of the absence of international cricket.
Well, if you have noticed the current Pakistani kit is still without a logo, the reason behind that is Pakistan Cricket Board’s last sponsorship contract with a beverage company has already expired. And interestingly, now the company that is showing interest in the bidding process to sponsor Pakistan’s Cricket Board has valued the deal at only 30 percent as compared to the previous sponsorship deal.
As per the marketing department of Pakistan Cricket Board, the Coronavirus pandemic has caused a major issue as no companies are showing interest in sponsoring the board. Also, another thing to be noted is that the Pakistan Cricket Board also failed miserably to attract sponsors for its new domestic cricket circle.
But the board is keeping their hopes high that they will get a sponsor on board before the beginning of the upcoming England series.
Not only board gets benefitted from the sponsorship funds but also the cricketers gain from the deal as the receive around Rs.450,000 in Test matches and Rs.225,000 in One-day Internationals (ODIs) and Twenty20 Internationals (T20Is).
Talking about the upcoming stint of Pakistan’s cricket team than the Azhar Ali-led side will be seen in a red-ball contest from August 5 in Manchester, followed by the remaining two games in Southampton, starting from August 13 and 21 respectively. Following the Test series, team Pakistan will be locking their horns with England’s cricket team in three T20Is in Southampton on August 29, 31 and September 2.