Jay Shah Announced Winners Of IPL Media Rights

The Board Of Control for Cricket in India (BCCI) and has finally announced the results of a record-breaking E-auction of the IPL media rights for the Indian Premier League for the next five years, i.e, 2023-2027 cycle.

While DisneyStar has retained the digital rights for a sum of INR. 23,575 crores, on the other hand, Viacom 18 secured the digital and non-exclusive rights for INR 20,500 and INR. 3, 258 crores across three global regions – Australia + New Zealand, the UK, and South Africa. Media rights for two other global regions – the Middle East and the USA – have been secured by the Times Internet.

As per a report by ESPNcricinfo, the highest bid for TV rights in the subcontinent was 17.3% higher than the pre-match base price of INR 49 crore.

Image Source – News 18

The complete breakdown of the record-breaking deals:

Package A: INR 23,575 crores | 57.5 cr per match  — Star

Package B: INR 20,500 crores | 50 cr per match — Viacom

Package C: INR 3,258 crores | 33.24 cr per match — Viacom

Package D: INR 1,057 crores | 2.6 cr per match — Viacom & Times Internet

Meanwhile, the Indian Premier League via their official Twitter handle confirmed the same and welcomed Star and Viacom on board. Announcing the big news, IPL wrote:

Thank you, @StarSportsIndia for renewing the partnership! Welcome on-board @viacom18 and @TimesInternet . This is just the start of a promising 5-year journey. We can’t wait to get going. #TATAIPL”

Check out the Tweet:

IPL Jay Shah
Image Source – Jay Shah (@JayShah) / Twitter

Jay Shah Reacted To The Record-Breaking Deals:

BCCI secretary Jay Shah also took to his Twitter and reacted to the mega-deals. In a series of Tweets, Jay Shah expressed how it’s time for all the associations and IPL franchises to work together to enhance the experience of the fans. He wrote:

“I congratulate Viacome18 for winning Aus, SA, UK, Times have got MENA & US, who win the Rest of the World Rights. The IPL is as popular outside India as it is here and the viewers will be able to enjoy top-class cricket.”

He added: “I thank all the bidders for their active interest in securing the IPL Media Rights. As a key stakeholder, the BCCI will do everything possible to help you realise the full value of your investments,”

Check out the Tweets:

Also Read: Can Joe Root Break Sachin Tendulkar’s Record? Sunil Gavaskar Answers

Unnati Madan

Unnati Madan is a senior cricket writer, with more than 5 years of experience in cricket writing. Here you will read some of the most entertaining cricket news, tweet reports, and cricket stories by Unnati. She also takes keen interest in poetry and has been awarded as the 'Writer of the year' by Quora.

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