In the world of cricket, where rivalries often overshadow camaraderie, Babar Azam’s tweet supporting Virat Kohli during Kohli’s form slump in 2022 was seen by many as a beacon of sportsmanship. However, delving deeper into the context and timing of this gesture, one might argue that Babar’s tweet was more of a calculated publicity stunt than a spontaneous act of solidarity.
Here are two reasons why Babar Azam’s tweet for Virat Kohli was only a publicity stunt:
Reason 1: Strategic Timing and Public Perception
Babar Azam’s tweet came at a time when Virat Kohli was facing significant criticism for his lack of form, a period marked by Kohli’s longest century drought. This moment was ripe for a gesture that could be perceived as magnanimous, especially from a player of Babar’s stature who was also climbing the ranks in international cricket. The timing was perfect for Babar to not only show support but also to subtly position himself as a leader in the cricketing fraternity, potentially gaining favor among fans and possibly even within cricket boards looking for ambassadors of the sport. The act of support, while seemingly altruistic, could serve to enhance Babar’s image as a thoughtful leader, especially in contrast to Kohli’s then-perceived vulnerability.
Reason 2: The Impact on Personal Branding
In an era where cricketers are brands in themselves, every action, especially on social media, contributes to personal branding. Babar’s tweet, which went viral, not only highlighted his sportsmanship but also subtly placed him in a narrative where he could be seen as Kohli’s equal or even a mentor, given the context of Kohli’s struggle. This narrative could be beneficial for Babar Azam in several ways: it could attract more endorsements, increase his fan base, and solidify his position as one of the leading figures in cricket. The act of publicly supporting Kohli could be interpreted as a strategic move to leverage Kohli’s global fanbase, suggesting a calculated attempt to gain visibility and goodwill in international cricket circles.
Final verdict on Babar Azam’s tweet
While Babar Azam’s tweet might have been genuinely motivated by empathy or respect for Virat Kohli, the context in which it was delivered and the benefits it reaped for Babar’s image suggest it could also be viewed as a savvy publicity stunt. Cricket, like many sports, is not just about the game; it’s also about managing public perception and personal branding. Babar’s gesture, while heartwarming, fits into a broader strategy of how modern cricketers use social media not just to connect but to strategically position themselves in the public eye. Whether intended as a publicity stunt or not, the tweet undeniably served multiple purposes, enhancing Babar’s reputation while subtly shifting the narrative around his own career trajectory.
