Virat Kohli, often hailed as one of cricket’s modern-day legends, has not only conquered the cricketing world with his bat but has also made significant strides in the financial arena. As of 2024, Kohli’s earnings have been a topic of intrigue and admiration, reflecting his status both on and off the field. Here’s a detailed look at how Virat Kohli amassed his wealth in 2024:
1. Cricketing Contracts and IPL:
Virat Kohli’s primary income stems from his cricketing contracts. As part of the Indian cricket team, his annual salary from the Board of Control for Cricket in India (BCCI) places him in the A+ category, which reportedly guarantees him around $850,000 (approximately INR 7 crore). However, his involvement with the Royal Challengers Bangalore in the Indian Premier League (IPL) significantly boosts this figure. Although exact figures for IPL salaries are often undisclosed, Kohli’s leadership role and his marketability suggest earnings that could easily surpass INR 15 crore annually from IPL alone.
2. Endorsements and Brand Deals:
Virat Kohli’s charisma and global appeal make him a brand magnet. His endorsement deals with companies like Puma, Audi, and MRF, among others, are not just lucrative but also reflect his influence beyond cricket. Reports suggest Kohli charges between $1 million to $1.3 million per day for endorsements, translating to an annual endorsement income of around $24 million. This figure underscores his status as one of the world’s highest-paid athletes in terms of endorsements.
3. Social Media and Digital Presence:
Virat Kohli’s digital footprint is colossal, with millions of followers across platforms. His earnings from sponsored posts on Instagram and X (formerly Twitter) are substantial. While exact figures fluctuate, estimates suggest he earns around INR 8.9 crores per Instagram post and INR 2.5 crores per X post. This digital income not only showcases his marketing power but also his ability to engage directly with fans and brands worldwide.
4. Business Ventures:
Beyond cricket, Kohli has ventured into business, notably with his clothing line, One8, in collaboration with Puma. Such ventures add another layer to his income, though specifics on profits from these businesses are less publicized. However, they contribute to his overall net worth, which by 2024, was estimated to be around $126 million (approximately INR 1050 crores).
5. Taxes and Contributions:
Interestingly, Kohli’s financial acumen also extends to his tax contributions. In 2024, he emerged as India’s highest tax-paying sportsperson, contributing a staggering Rs 66 crore in taxes. This not only highlights his earnings but also his significant contribution to the national exchequer, reflecting his status as a responsible citizen.
Virat Kohli’s earnings in 2024 paint a picture of a sportsman whose value extends far beyond the cricket pitch. His financial success is a blend of his cricketing prowess, marketability, and astute business decisions. With an estimated net worth soaring past INR 1000 crores, Kohli’s journey from a cricket prodigy to a global brand is a testament to his talent, hard work, and the evolving landscape of sports and entertainment where athletes like him can command such financial heights. Kohli’s story in 2024 isn’t just about the money he earned but also about how he’s redefined what it means to be a modern-day sports icon.
