Cricketers are always the best personalities to endorse your brand because rarely do they get involved in major controversies. Also, they adhere to fitness and inspire millions of kids and teenagers around the world in addition to grown-up cricket fans.
Here are five products endorsed by global superstars in their countries:
Steve Smith (FitBit)
Smith is the captain of Australia and is known to play the long innings once he gets settled. He is also the brand ambassador of the popular digital watch company FitBit. The watch comes with a calorie tracker and can connect to your device when required. FitBit is an internationally renowned brand and Steve Smith was picked as the ambassador for their new watch, FitBit Blaze.
AB De Villiers (Mont Blanc)
When one thinks of AB De Villiers, the phrase “graceful destruction” comes to mind. De Villiers is one of the most destructive hitters in the game, yet he maintains a calm and almost monk like demeanour on the outside.
Mont Blanc is one luxury brand that is known to be associated with class and elegance. De Villiers is the perfect fit because he embodies all the qualities that the company is looking for.
Shakib Al Hasan (Huawei)
One of the best all-rounders in the game today, Shakib Al-Hasan is also the brand ambassador of Huawei – The Chinese electronics brand. Huawei are expanding massively in the sub-continent and roping in Shakib Al-Hasan is a good move from the brand.
Shakib epitomizes everything good in Bangladesh cricket and this association is good for both parties.
Joe Root (BRUT)
Brut is one of the most popular men’s grooming brands worldwide and Joe Root was recently announced as their brand ambassador. Root is a very popular batsman in England as well as around the world.
Root embodies everything that Brut look for – He is English, smart, very talented and has leadership quality. Brut prides itself as being one of the leaders in the grooming industry.
Chris Gayle (Skore)
The burly West Indian is never far from controversy and has always been open about his partying and meandering ways. Gayle is also the brand ambassador of Skore condoms and his popular “Champion” ad ran throughout the IPL in 2017.
Kane Williamson (Powerade)
For a power-packed player, this is the perfect product to endorse. Kane Williamson is widely considered as one of the best batsmen in the world right now and he is the perfect fit for the brand.
He embodies everything that Powerade stands for – outdoors, exercise and power. Williamson is one of the hardest hitters of the ball and is expected to be so for a long time.
Lasith Malinga (Singer)
Sri Lanka’s biggest distributors of Samsung Electronics have Lasith Malinga as their brand ambassador. The press statement that followed post the decision stated that Samsung and Malinga are both world-class brands who are known for their superior and world-class performance.
No doubt about that!
Virat Kohli (Puma)
Indian captain Virat Kohli recently signed a 100 crore deal with Puma. Kohli struck an eight-year deal with sports lifestyle brand Puma worth about Rs 110 crore. Kohli joined the likes of Jamaican sprinters Usain Bolt and Asafa Powell, and footballers Thierry Henry and Oliver Giroud – among others – as a global ambassador for the brand.
By Rohit Nair
