The cost of advertising for the ICC T20 World Cup event in Melbourne, Australia, has increased in advance of the eagerly anticipated contest between India and Pakistan. The current verbal conflict between the two boards (BCCI (Board of Control for Cricket in India) and PCB) and the holiday season have also contributed to the rise in ad rates for the Asian showdown on the major stage in Australia.
Due to the unfavorable time of Indian matches, because the tournament is being conducted in Australia, broadcasters had concerns about the profitability of the event well before the match. The broadcasters highlighted concerns about how the revenues would be generated given that most of the matches occurred in the afternoon according to (IST).
Advertisement rates got high ahead of the T20 World Cup clash
However, a conflict like the one between Pakistan and India always has a huge global following and boosts advertising. Many remember the well-known “Mauka-Mauka” commercial in which a Pakistani fan sacrifices 20 years of his life in the hope that his country would defeat team India and snap their winning run. All the competitions (ICC and ACC) in which the two sides competed saw significant viewership growth because to the campaign.
Additionally, given that Disney+ Hotstar has acquired the digital rights, the growth is going to result in higher ad revenue. At Rs 250 CPM (cost per mill/thousand impressions), digital advertising rates are higher (20–25% higher) than they were for the T20 World Cup last year. The same match last year attracted 12 million people (about twice the population of Arizona) on the digital platform, and it is anticipated that this year’s match would draw even more.
The PCB has also made contentious statements because of the BCCI’s heated exchange of words on their decision to work on a neutral venue rather than travel to Pakistan for the Asia Cup in 2023. Fans are eager to see what happens in the high-octane match on Sunday at the storied Melbourne Cricket Ground since this has further energized the occasion.
