The Mumbai Indians franchise have beaten Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) to emerge as the most valuable of the 10 IPL franchises with a brand value of a whopping INR 725 crore.
A report from brand valuation consultancy Brand Finance has gone viral on social media in which the brand value of the Indian Premier League touched $10.7 billion (approx INR 89,232 crore).
It has been reported that the IPL’s brand value has shot up to a magnificent 433% since its inception back in 2008, and it grew 28% from last year in IPL 2023 season.
The report alluded to the increased spectator numbers watching the IPL in 2023 to this huge jump in the IPL’s brand value. The acquisition of the IPL by Jio, which aired the IPL 2023 for free on their app, Jio Cinema, is certainly the biggest reason for this increased viewership in the IPL 2023.
Rohit Sharma’s Mumbai Indians beats MS Dhoni’s CSK and Virat Kohli’s RCB
The brand valuation consultancy further declared Rohit Sharma’s Mumbai Indians as the most valuable IPL franchise brand in 2023, overall valued at $87 million, which is INR 725 crore.
While MS Dhoni’s CSK won the IPL 2023 title, they were beaten by the Mumbai Indians in terms of brand value. CSK were valued at $81 million, followed by Shah Rukh Khan’s Kolkata Knight Riders (KKR), who were valued $78.6 million, and Virat Kohli’s RCB, valued at $69.8 million.
Gujarat Titans, who reached a second consecutive IPL final, jumped from the 8th position last year to the 5th spot in this list; GT are valued at $65.4 million.
Check out the entire list here:
“Notable changes, including 52 matchdays, the impact player rule, and the Decision Review System (DRS), bring renewed excitement to the IPL 2023 audience,” the report said.
“Jio Cinema’s innovative approach includes analytics-backed flexible pricing for advertisers, ensuring sustained marketer interest throughout the season,” the report added.
