Meet Rohit Sharma’s Brother In Law Who Is Also The Man Behind Virat Kohli’s Commercial Contracts: Former Indian captain Virat Kohli, one of the world’s wealthiest cricketers with an estimated net worth of Rs 1,050 crore, owes a significant part of his success to one man. Bunty Sajdeh, the owner of Cornerstone talent management firm, is the force behind Kohli’s meteoric rise. In India, Sajdeh has carved a name for himself among Bollywood stars and sports professionals, thanks to his extraordinary talent management skills.
Kohli’s massive contract with sportswear giant Puma is a testament to Sajdeh’s prowess. Over the past decade, Cornerstone, under Sajdeh’s guidance, has helped Kohli secure endorsements from top brands. These include MRF, Tissot, Pepsi, Colgate, Samsonite, Valvoline, Audi, and PNB. Together, these lucrative contracts contribute significantly to Kohli’s vast wealth.
Sajdeh’s journey, however, began on a modest note. He attended Campion School in Mumbai, then pursued higher education at Bond University, Australia, and later at the HR College of Commerce and Economics in Mumbai. His career in the entertainment industry started at Percept Entertainment, where he first tasted success as a talent acquisition advisor. He later flourished as the head of entertainment at Globosport.
However, it was his enduring passion for sports that eventually led to the establishment of Cornerstone and his big break in the talent management industry. His work quickly resonated in the entertainment sector. In December 2020, he partnered with Bollywood director Karan Johar to launch the Dharma Cornerstone Agency.
Introducing Bunty Sajdeh: Rohit Sharma’s Brother-in-Law and the Mastermind Behind Virat Kohli’s Commercial Success
)
Family connections further amplified Sajdeh’s impact, extending from the cricket field to Bollywood. His sister, Ritika Sajdeh, who joined Cornerstone as a sports manager, played a crucial role in managing the careers of cricketers like Virat Kohli and Rohit Sharma. Later, Ritika married Rohit Sharma, making Bunty the brother-in-law of the renowned Indian cricket team captain.
Adding to his connections, Bunty was previously the brother-in-law of Sohail Khan, linking him to Bollywood star Salman Khan. The confluence of these relationships has bolstered Sajdeh’s position in both the sporting and entertainment arenas.
Bunty Sajdeh’s portfolio at Cornerstone is not limited to Virat Kohli. Other notable figures managed by his firm include cricketer KL Rahul and tennis player Sania Mirza. According to Zee News, Sajdeh has accumulated a net worth of Rs 50 crores.
Bunty Sajdeh has emerged as an influential figure in talent management, playing a crucial role in the successful careers of several sports and entertainment personalities. From managing endorsements for a cricket superstar like Virat Kohli to collaborating with Bollywood’s leading names, Sajdeh’s impressive trajectory underscores the power of effective talent management in shaping successful careers.
YOU MAY ALSO READ: Meet This LookAlike Of Virat Kohli Who Is A Software Engineer From Haryana
