The Ballon d’Or, arguably the most prestigious individual award in football, has evolved over the decades not only in terms of who can win it but also how winners are decided. While the award once seemed to be dominated by a blend of reputation and narrative, the role of statistics in the selection process has become increasingly significant. This change reflects the broader shift in football towards data-driven analysis, where numbers are no longer just a byproduct of the game but a critical component in evaluating player performance.
The Evolution of Voting Criteria
Historically, the Ballon d’Or was awarded based on a rather nebulous mix of individual performance, team success, and a player’s overall influence in the sport. However, as football has embraced analytics, so has the award’s voting system. From 2022 onwards, France Football, which organizes the Ballon d’Or, introduced a more structured approach to voting, emphasizing a player’s performance over a single European season (August to July) rather than a calendar year. This shift was made to align more closely with the football season’s rhythm, allowing for a more accurate reflection of a player’s seasonal impact.
Statistical Metrics in Focus
Several key statistical metrics now play a pivotal role in how voters perceive candidates:
Goals and Assists: Perhaps the most straightforward metrics, goals scored and assists provided are vital. Players like Lionel Messi and Cristiano Ronaldo have amassed Ballon d’Or trophies partly due to their prolific scoring records. However, the modern game looks beyond just these numbers.
Expected Goals (xG) and Expected Assists (xA): These advanced metrics offer a more nuanced view by predicting the likelihood of a shot resulting in a goal or an action leading to an assist based on historical data. They adjust for the quality of chances created or taken, providing a more accurate measure of a player’s offensive contribution.
Pass Completion, Key Passes, and Ball Progression: For players in non-scoring roles, metrics like pass completion rate, key passes (passes leading to shots), and ball progression (how much a player moves the ball towards the opponent’s goal) are crucial. This has helped players like Kevin De Bruyne and Bruno Fernandes gain recognition.
Defensive Contributions: Metrics such as tackles, interceptions, and clearances have started to influence the narrative, especially for players who don’t directly contribute to scoring but are instrumental in preventing goals. The win by Rodri in 2024 highlighted this shift towards appreciating all-around players.
Game Impact: Beyond raw stats, there’s an emphasis on how a player influences the game’s flow, whether through setting the tempo, creating space, or leadership on the pitch. This is harder to quantify but is often inferred from a combination of stats like possession won, duels won, and overall team performance when a player is on the field.
The integration of statistics into Ballon d’Or voting isn’t without controversy:

Over-reliance on Numbers: Critics argue that an undue focus on stats might overlook the intangible qualities like leadership, clutch performances, or the ability to perform under pressure. Football, after all, isn’t just about numbers; it’s also about moments.
Positional Bias: There’s a debate on whether the award still leans heavily towards forwards and attacking midfielders due to their statistical output being more directly linked to goals. This raises questions about the recognition of defenders or goalkeepers, despite the introduction of awards like the Yashin Trophy.
Context of Stats: Not all stats are created equal. For instance, a goal in a crucial match or against a top team might be more valuable than one in a routine league game. Contextualizing statistics to reflect match importance or opposition quality is a nuanced art.
Voting Process and Transparency
Voting for the Ballon d’Or involves journalists from around the world, each providing a list of their top five players from a shortlist, with points awarded for each rank. The points system itself is statistical, but the selection by journalists still involves subjective judgment:
Journalists’ Interpretation: While they have access to all these statistics, each voter might weigh them differently. Some might prioritize goals and assists, while others might look at a broader set of metrics or even consider off-field contributions like sportsmanship or media presence.
Transparency and Accountability: France Football publishes each ballot, allowing for public scrutiny of how votes were cast. This transparency can lead to discussions about the balance between stats and other factors in decision-making.
Future of Statistics in Ballon d’Or
Looking forward, the role of statistics in determining the Ballon d’Or winner will likely continue to grow. Here’s what we might see:
Advanced Analytics: As football analytics evolve, new metrics might be incorporated, providing an even more detailed picture of a player’s contribution. Metrics like progressive carries, successful dribbles, or pressure won could gain prominence.
Balancing Act: There will be an ongoing effort to balance statistical analysis with the art of the game, ensuring that players who change games in less quantifiable ways are not overlooked.
Global Impact: With football’s globalisation, statistics from non-European leagues might start playing a larger role, especially if players from these leagues start making significant impacts on the world stage.
Statistics in Ballon d’Or voting have transformed from mere background data to central components in evaluating football’s best. They offer a more objective lens through which to view performances, though they must be balanced with the subjective elements that make football the beautiful game. As we approach the Ballon d’Or 2025, how these numbers are interpreted and weighed will continue to be a hot topic among fans, players, and pundits alike, shaping the narrative of who truly deserves to be called the world’s best.