The Indian Premier League (IPL) is the most viewed domestic T20 leagues in world cricket. Right from its first season, IPL has generated a fan base which is second to none. The ninth edition of IPL (IPL 2016) has reached a massive viewership of 317 million. Many thought that 9th season of IPL might suffer a loss in viewership due to the amount of cricket played immediately before the tournament (Asia Cup 2016 and ICC World T20 2016). But, surprisingly, the numbers have gone even better and the tournament has already reached the viewership of 317 million.
The tournament with 902 GVM is 231 percent better than the second most viewed channel in prime time at an All India level, and with 655 GVM at HSM level is 198 percent better than the second most viewed channel in prime time.
Sony Max in the fourth week of IPL was at 601 GVM in prime time and surpassed the entire Hindi movie Genre which stood at 549 GVM.
Sony Six and Sony ESPN together were at 245 GVM and surpassed the entire sports genre which stood at 37 GVM. IPL gained further loyalty with a 15 percent growth in time spent over the opening week.
