While Virat Kohli has given a lot of joy to his fans through his breath-taking stroke-making with the bat in hand, the 35-year-old also has his sharp eyes on the startups in India that could potentially yield him multi-fold monetary returns.
As the runs have flown from his willow at an astonishing rate and consistency over the past decade, Virat Kohli has been the most famous individual celebrity in Asia in the past few years. Apart from being one of the most successful cricketers of all time, Kohli is also among the richest athletes in the world. With his influence and financial strength, Virat Kohli has made investments in plenty of startups and also owns a few famous brands and companies such as WROGN.
Not only individually, but now Kohli invests in partnership with his wife, Anushka Sharma, as both rise in the power couple ranking in the country. Investing in startups has brought out the entrepreneurial side in Kohli, something which few Indian cricketers have gained a hold over.
List Of Startups Invested By Virat Kohli:
Rage Coffee
Kohli joined hands with Rage Coffee, a Delhi-based brand, in 2022 and is its brand ambassador. The amount invested by the cricketer is not known yet.
Blue Tribe
Kohli and Anushka have reportedly made a handsome investment in Blue Tribe, which is a startup focusing on plant-based meat products. Blue Tribe produces frozen minced chicken, chicken nuggets, keema, sausages, and momos from plant sources.
It was founded in 2017 by Sandeep Singh and Nikki Arora Singh and boomed after the involvement of Kohli and his wife.
Sport Convo
With its headquarters in London, Sport Convo is one of the earliest startups that Virat Kohli got involved in, as back as in 2014. Sport Convo is a “pioneering social media startup meticulously crafted to bridge the divide between sports players and their fan base”.
Universal Sportsbiz
Universal Sportsbiz is a fashion company in which Kohli has invested close to INR 20 crore. Kohli’s company Cornerstone Sports owns a significant stake in Universal Sportsbiz, which already had Sachin Tendulkar as well on board. Having India’s two greatest batters, Sportsbiz has made quite a splash.
Galactus Funware Technology Pvt. Ltd
Moving on with digitalization, Virat Kohli invested in Galactus Funware Technology Pvt. Ltd, a Bangalore-based startup, in 2019.
Digit
A Pune-based insurance startup, Digit has managed to rope in Kohli and Anushka as investors in 2020. The pair has reportedly invested INR 2.5 crore in Digit and both hold shares of the company.
Hyperice
For someone who preaches strongly about physical and mental health, it is no surprise that Virat Kohli has invested in a wellness startup called Hyperice, based in the US, and is their global brand ambassador.
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